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About this disclosure
Compare Pet Coverage is an independent content website. We don't run ads, and we don't sell your data. The way we fund the work — researching, writing, fact-checking, and updating articles — is through affiliate relationships with retailers, service providers, and affiliate networks.
This page exists for two reasons. First, the U.S. Federal Trade Commission requires that material connections between a publisher and a brand be clearly and conspicuously disclosed wherever they exist. Second, we just think readers deserve to know how a publication makes its money, and what that means for the content they're reading.
This disclosure sits alongside the more compact disclosure in Section 4 of our Terms of Service and per-article disclosures that appear in or near any article containing affiliate links.
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What affiliate links are
An affiliate link is a regular link with a tracking parameter that tells the merchant where the click came from. When a reader clicks an affiliate link from our site and completes a qualifying purchase with that merchant, the merchant pays us a small commission. The size of the commission varies — it's usually a percentage of the purchase price, sometimes a flat fee.
A few things worth knowing:
- Your price is not affected. You pay the same price you would if you'd reached the merchant directly. The commission comes out of the merchant's marketing budget, not your wallet.
- Not every link is an affiliate link. Many of our outbound links go to authority sources — government agencies, peer-reviewed journals, insurer help pages, Wikipedia, .edu and .gov resources — which we link to as citations and which earn us nothing.
- Affiliate links don't change which products we cover. We choose what to write about based on what readers ask, what we genuinely think is worth knowing, and what we have something useful to say about. The presence or absence of an affiliate program is not part of that decision.
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Programs we participate in
Compare Pet Coverage may participate in affiliate programs operated by:
- Online retailers — pet supply stores, pharmacies, and similar e-commerce sites
- Service providers — telehealth platforms, online pharmacies, and other pet services
- Affiliate networks — including but not limited to Amazon Associates, Impact, ShareASale, CJ Affiliate, Awin, and Refersion
- Direct partnerships — individual brands that run their own affiliate programs outside of a network
Currently active programs
As of April 30, 2026, no affiliate programs are active on Compare Pet Coverage. We are working toward an affiliate-supported model, and this section will be updated to list each active program as relationships are established.
When a program is added or removed, we'll update both this list and the "Last updated" date at the top of this page. If you'd like to know whether a specific link in an article is an affiliate link, look for the per-article disclosure in or near that article — or just email us.
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How we disclose
We disclose affiliate relationships in three places, so you have a clear and consistent signal whenever you're reading something that may earn us a commission:
On this page
You're reading it. This is the comprehensive disclosure — the categories of program we participate in, the editorial standards we hold ourselves to, and our contact email for questions about any of it.
In or near each article
Any article that contains affiliate links will include a clearly visible disclosure either at the top of the article or near the relevant link. The standard disclosure language is something like: "This article contains affiliate links. If you buy through one of them, we may earn a small commission at no extra cost to you. See our affiliate disclosure for details."
In our Terms of Service
A shorter version of this disclosure also appears in Section 4 of our Terms of Service, since the affiliate model is part of the broader agreement governing your use of the site.
All disclosures are designed to comply with the FTC's endorsement and disclosure guidelines and the FTC's Endorsement Guides.
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Editorial integrity
The reason any of this matters is that the existence of an affiliate relationship can quietly distort coverage. Publishers can find themselves recommending whatever pays the highest commission, hiding products with no affiliate program, or smoothing over real problems with a brand because the relationship is lucrative.
None of that is acceptable to us, and we've structured the work so it doesn't happen.
Our editorial standards
- We do not accept payment in exchange for positive coverage, period. No "sponsored review," no "guaranteed favorable mention," no quietly weighting a comparison toward a paying brand.
- Our editorial opinions are independent of any commercial relationship. If we think a product isn't worth the price, we'll say so, regardless of whether the brand has an affiliate program with us.
- We will cover products without affiliate programs when they're genuinely the best option. Some of the most reader-useful recommendations earn us nothing — that's fine; the goal is to be useful, not to maximize revenue per article.
- Our fact-checking and re-verification standards apply equally regardless of affiliate relationship. The Trupanion entry in a comparison gets the same scrutiny whether or not Trupanion has an affiliate program with us.
- We disclose financial relationships even when we don't have to. If we receive a free product from a brand for review (whether or not an affiliate program exists), we say so in the article.
What this means in practice
If you read an article on this site and it recommends a specific product, that recommendation reflects our genuine view of the product based on our research — not the size of the commission. The affiliate model funds the time we spend doing the work. It does not direct what we conclude from that work.
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What we don't do
To round out the picture, here are the things we explicitly do not do:
- Sponsored content disguised as editorial. We don't accept payment from brands in exchange for articles or features. If we ever publish branded content (we don't currently), it will be clearly labeled as sponsored.
- Pay-for-placement in comparison rankings. The order of products in any comparison reflects our editorial assessment, not who's paying the highest commission.
- Hide negative findings to protect a relationship. If a partner brand has a meaningful flaw, we report it. If a brand's policy changes for the worse, we update the article.
- Use affiliate cookies for tracking beyond their stated purpose. Affiliate links use a tracking parameter to attribute clicks for commission purposes. We don't use them to build advertising profiles or sell data.
- Sell display ads or run ad networks. We deliberately don't run banner ads, programmatic ads, or any other display advertising. The affiliate model is the only commercial relationship between us and our readers.
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Updates to this disclosure
This disclosure may change as our affiliate relationships evolve — for example, when we join a new program, leave one, or update the standard disclosure language we use on articles. We update the "Last updated" date at the top of this page whenever we make material changes.
If you'd like to be sure you're seeing the current version, this page at comparepetcoverage.com/disclosure is always the canonical source.
